◾ He was the first reference point for any type of inquiry related to products and systems, determined the products that will ensure success & competition,
◾ Developed and implemented a new business plan for radiant heating & cooling systems business unit and defined the strategy for the next 3 years and undertook the implementation and management,
◾ By organizing training’s and preparing presentations, ensured that the Sales team had the necessary technical expertise to enable them to sell the product,
◾ As project sales management leader carried out valuable reference project sales which would make a significant contribution to the company's brand awareness,
◾ Key customer management has undertaken and developed existing relationships,
◾ Served successful as the bridge between Caleffi HQ (Italy) and Caleffi TR for technical issues related to products and systems in the product program,
◾ As a member of the senior management, took an active role in organizational processes and decisions,
◾ Played an active role in the establishment of Caleffi TR.

◾ Lead the reference point for any type of inquiry related to products and systems,
◾ Ensured that the sales team had the technical expertise in product sales,
◾ While carrying out project sales management, realized important project references,
◾ Identified potential business opportunities by researching the industry and its related events, publications and announcements,
◾ As a member of the management, I took an active part in the development of the strategic marketing plan, AOP, sales forecasts and development of commercial policies, procedures and workflows.

◾ Identified and implemented the necessary actions towards the goal of corporate restructuring, developed existing business conditions with major suppliers,
◾ New applications and methods for floor heating were investigated and developed,
◾ Created a new sales department, increased project sales more than %100,
◾ Together with the supplier company, pioneered the development of a very important insulation plate mold.

Relative responsibilities;

The creation of Business Processes, Market Research, Business Development, Sales Management, Forecasting & Strategic Planning, Financial Analysis & Financial Reporting, Business Relationship Management, Public Relations & Dealer Management

◾ All sales and marketing activities conducted through dealers and agencies connected to this timeshare resort were managed,
◾ Identified and ensured the implementation of corporate sales policies,
◾ Determined new sales prices and sales conditions, increased total sales by >%40,
◾ Provided the creation and implementation of marketing and promotion activities,
◾ Carried out financial planning and forecast reporting,
◾ Senior management of internal & external sales offices (6 different sales agencies) carried out, corporate media and public relations were executed.

◾ A new business network consisting of various dealers, engineering & designing companies, contractors, subcontractors, architects, government & public institutions and end-users established in the geographic area (54 cities + Ankara),
◾ Implemented necessary instruments for the protection and development of the relevant business network according to the company sales policies, ensured the development and growth of turnover by > %600, the pie on the market increased,
◾ New products and systems were injected into the market, related advertising, seminars, fairs, promotional and training activities were created and conducted,
◾ Provided project support and implementation support for project monitoring,
◾ Budget and risk management were conducted in terms of financial follow-up,
◾ Was authorized by the Austrian HQ administration to set up the renewable energy systems department in Rehau TR, due to the interest and success in launching new products,
◾ With the BP/TEPE - BTC Pipeline project, the highest turnover record achieved in the construction department realized the best profitability ratio of Turkey.

Relative responsibilities:

Market Research, Business Development, Sales Management, After Sales Studies and Reporting, Forecasting & Strategic Planning, Financial Analysis & Financial Reporting, Business Relationship Management, Public Relations & Dealer Management.

Traffic and road safety systems design, planning, sales, and implementation process.

◾ Managed the design, planning, sales and implementation processes of traffic and road safety systems.
◾ Carried out the project design, implementation, and control of the tender works.