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      Mehmet Aydemir
      Senior Management Professional | Sales & Marketing & Business Development | Consultant
      Ankara, Turkey
      0 Review
      Education
      Dokuz Eylul University
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      • Background
      • Solutions

      Background

      Summary

      Result-oriented high-level Management Professional (for Marketing & Business Development) with 20+ years of experience and strong engineering background. Possesses a great understanding of sales, marketing, and business development management, strategic planning, key account management, business planning, and much more by delivering superior results under extreme pressure. Adept at assessing needs, generating options, and well-crafted strategic solutions by demonstrating detail and success-oriented skills along with excellent communication. An adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals. Looking to secure a challenging role in an international company to bring a fresh strategic vision and benefit to the business.

      Specialties:

      Construction & Building Materials and Solutions - Engineering - Renewable Energy’s - Underfloor Heating Systems & HVAC Industry - Sanitary & Piping Systems - Polymer Products & Solutions - Road Design & Safety - Timeshare & Touristic Investments

      Key areas of expertise include:

      • Sales Management
      • Business Development
      • Account Management
      • Dealer Management
      • Key Account Development
      • Marketing Management
      • Product Marketing
      • Strategic Planning & Forecasting
      • Financial Analysis & Reporting
      • Project Management
      • Business Strategy & Planning
      • Market Research

      Experience

      Deputy General Manager
      · CALEFFI HYDRONIC SOLUTIONS - May 2016 - Oct 2018 (2 years)
      Acting as the first reference point for any type of technical inquiry as well as a communication bridge between Turkey and Italy HQ (for technical issues related to products and systems), and significantly contributing to the establishment of Turkish operations from scratch,

      Accountable for formulating and implementing a brand new business plan regarding radiant heating and cooling systems business unit, defining the strategy for the three years and actively determining the products that will ensure success and competitive advantage,

      Ensuring the development of tactical programs to pursue targeted goals as well as the overall delivery and quality of our offerings, communicating the crafted strategy to personnel and working towards to increase brand recognition and value,

      Operating as a technical manager for sales engineers, mentoring them for sales success and efficiency, and ensuring that they possess necessary technical expertise to perform sales,

      Also, expertly managing and maintaining relations with key accounts/major customers and effectively managing a team of 10 in day-to-day operations.

      *** Having an active role in the establishment of Caleffi TR.
      Marketing Business Development Manager
      · KODSAN CALEFFI A.S. - May 2013 - Apr 2016 (3 years)
      Executing and overseeing respective business development and marketing activities within the organization and acting as the reference point for any type of inquiry related to products and systems,

      Accountable for the overall management of the highly crucial ‘Translation and Reorganization of the Product Catalog Project’, actively carrying out the Turkish translation of the product range and demonstrating technical know-how in the process,

      Identifying business opportunities by keeping close track of industry dynamics and participating in related events and organizations; determining products will be presented to the Turkish market, preparing promotional materials and determining price strategy,

      Actively contributing to the development of strategic marketing plan in close coordination with the GM, as well as sales forecasts and the development of commercial policies, procedures and workflows,

      Also supporting the sales team to increase their technical expertise, leading and mentoring sales project teams and expertly managing and maintaining relations with key accounts/major customers.

      ***Single-handedly enabled the company to achieve more than 60% of its sales targets and, effectively managed the ‘Translation and Reorganization Project of the Product Catalogue.
      Director Of Business Development
      · TERMO FLOOR HEATING - Mar 2011 - Jul 2012 (1 year)
      Driving efforts to identify and implement necessary actions towards the corporate restructuring for the organization, which is one of the dealers of REHAU,

      Executing business planning and necessary roadmap for the restructuring process, formulating unique and innovative strategies, and developing business conditions with major suppliers,

      Actively investigating new applications and methods regarding floor heating, demonstrating business development expertise, and building strategic collaborations as a part of product development strategy,

      Securing constant profitability and growth while increasing brand recognition and value; closely monitoring market conditions and competition to gain strategic advantage.

      ***Established a new sales department from scratch and significantly increased the overall project sales (more than 100%). Also, pioneered the development of a very important insulation plate mold.
      Deputy General Manager of Sales & Marketing
      · Hattusa VTC - Feb 2010 - Aug 2010
      Formulating effective sales and marketing strategies and overall roadmap to meet and exceed organizational objectives, and driving efforts to identify and properly implement corporate sales policies,

      Leading strategic planning initiatives and coordinating the development of key performance goals towards sales processes; actively identifying and managing the overall sales/marketing processes conducted through dealers and agencies,

      Leading respective marketing and promotion activities, pricing strategies, providing necessary training to the respective teams, and identifying customer service standards,

      Accountable for financial planning, forecast reporting, and maintaining relations with internal/external sales offices (6 in total).

      ***Successfully increased total sales by 40% by implementing new sales prices and conditions.
      Regional Sales Executive | Group Manager
      · REHAU - Jan 2001 - Jun 2009 (8 years)
      Accountable for carrying out B2B sales projects along with managing the direct and dealer sales channels (building technology products and solutions) within 50+ cities across Turkey including Ankara and directly reporting to the regional office & national sales managers along the way,

      Establishing the renewable energy systems department in Turkey from scratch after the direct authorization of the Austrian HQ,

      Driving efforts towards new dealer acquisition, building and maintaining a strong and mutually beneficial relationship with dealers and expertly managing a network consists of dealers, engineering/designing companies, contractors, subcontractors, architects, government/public institutions and end-users,

      Conducting comprehensive market analysis to understand dynamics and tendencies, and demonstrating expertise in budget and risk management,

      Also, leading all category management activities regarding new products, providing significant sales insight via accurate forecasts and detailed sales reports, and effectively managing a team of 3 (sales & sales support) in day-to-day operations.

      ***Achieved significant sales success within the organization with essential sales growth, dealer sales, and high volume project sales, and overall ensured a significant growth for the established department.

      ****Enabled the construction department to achieve the best profitability ratio of Turkey with the BP/TEPE-BTC Pipeline Project and the region to become the most profitable one across Turkey.

      *****Promoted in 2006 as Group Manager due to the high performance as well as the effective approach to other departments.
      Project Sales Manager
      · SafeRay & 3M JV - Jun 1998 - Jan 2001 (3 years)
      Traffic and road safety systems design, planning, sales, and implementation process.

      ◾ Managed the design, planning, sales and implementation processes of traffic and road safety systems.
      ◾ Carried out the project design, implementation, and control of the tender works.

      Education

      Dokuz Eylul University - (1988 - 1994)
      · Faculty of Engineering & Architecture, Mining Engineering
      Degree
      Bachelor Degree

      Language

      Turkish
      Proficiency
      Native Or Bilingual
      German
      Proficiency
      Native Or Bilingual
      English
      Proficiency
      Professional Working

      Skills

      Budget Management
      Business Development
      Business Planning
      Business Strategy
      Forecasting
      International Business
      Key Account Management
      Management
      Marketing Management
      Negotiation
      Project Management
      Sales Management

      Solutions

      Hidronik Balans Vanalarının Devreye Alınması
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      Mehmet Aydemir

      İş Planlaması
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      Mehmet Aydemir

      Commissioning of Hydronic Balancing Valves
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      Mehmet Aydemir

      Business Planning
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      Mehmet Aydemir

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