Acting as the first reference point for any type of technical inquiry as well as a communication bridge between Turkey and Italy HQ (for technical issues related to products and systems), and significantly contributing to the establishment of Turkish operations from scratch,

Accountable for formulating and implementing a brand new business plan regarding radiant heating and cooling systems business unit, defining the strategy for the three years and actively determining the products that will ensure success and competitive advantage,

Ensuring the development of tactical programs to pursue targeted goals as well as the overall delivery and quality of our offerings, communicating the crafted strategy to personnel and working towards to increase brand recognition and value,

Operating as a technical manager for sales engineers, mentoring them for sales success and efficiency, and ensuring that they possess necessary technical expertise to perform sales,

Also, expertly managing and maintaining relations with key accounts/major customers and effectively managing a team of 10 in day-to-day operations.

*** Having an active role in the establishment of Caleffi TR.

Executing and overseeing respective business development and marketing activities within the organization and acting as the reference point for any type of inquiry related to products and systems,

Accountable for the overall management of the highly crucial ‘Translation and Reorganization of the Product Catalog Project’, actively carrying out the Turkish translation of the product range and demonstrating technical know-how in the process,

Identifying business opportunities by keeping close track of industry dynamics and participating in related events and organizations; determining products will be presented to the Turkish market, preparing promotional materials and determining price strategy,

Actively contributing to the development of strategic marketing plan in close coordination with the GM, as well as sales forecasts and the development of commercial policies, procedures and workflows,

Also supporting the sales team to increase their technical expertise, leading and mentoring sales project teams and expertly managing and maintaining relations with key accounts/major customers.

***Single-handedly enabled the company to achieve more than 60% of its sales targets and, effectively managed the ‘Translation and Reorganization Project of the Product Catalogue.

Driving efforts to identify and implement necessary actions towards the corporate restructuring for the organization, which is one of the dealers of REHAU,

Executing business planning and necessary roadmap for the restructuring process, formulating unique and innovative strategies, and developing business conditions with major suppliers,

Actively investigating new applications and methods regarding floor heating, demonstrating business development expertise, and building strategic collaborations as a part of product development strategy,

Securing constant profitability and growth while increasing brand recognition and value; closely monitoring market conditions and competition to gain strategic advantage.

***Established a new sales department from scratch and significantly increased the overall project sales (more than 100%). Also, pioneered the development of a very important insulation plate mold.

Formulating effective sales and marketing strategies and overall roadmap to meet and exceed organizational objectives, and driving efforts to identify and properly implement corporate sales policies,

Leading strategic planning initiatives and coordinating the development of key performance goals towards sales processes; actively identifying and managing the overall sales/marketing processes conducted through dealers and agencies,

Leading respective marketing and promotion activities, pricing strategies, providing necessary training to the respective teams, and identifying customer service standards,

Accountable for financial planning, forecast reporting, and maintaining relations with internal/external sales offices (6 in total).

***Successfully increased total sales by 40% by implementing new sales prices and conditions.

Accountable for carrying out B2B sales projects along with managing the direct and dealer sales channels (building technology products and solutions) within 50+ cities across Turkey including Ankara and directly reporting to the regional office & national sales managers along the way,

Establishing the renewable energy systems department in Turkey from scratch after the direct authorization of the Austrian HQ,

Driving efforts towards new dealer acquisition, building and maintaining a strong and mutually beneficial relationship with dealers and expertly managing a network consists of dealers, engineering/designing companies, contractors, subcontractors, architects, government/public institutions and end-users,

Conducting comprehensive market analysis to understand dynamics and tendencies, and demonstrating expertise in budget and risk management,

Also, leading all category management activities regarding new products, providing significant sales insight via accurate forecasts and detailed sales reports, and effectively managing a team of 3 (sales & sales support) in day-to-day operations.

***Achieved significant sales success within the organization with essential sales growth, dealer sales, and high volume project sales, and overall ensured a significant growth for the established department.

****Enabled the construction department to achieve the best profitability ratio of Turkey with the BP/TEPE-BTC Pipeline Project and the region to become the most profitable one across Turkey.

*****Promoted in 2006 as Group Manager due to the high performance as well as the effective approach to other departments.

Traffic and road safety systems design, planning, sales, and implementation process.

◾ Managed the design, planning, sales and implementation processes of traffic and road safety systems.
◾ Carried out the project design, implementation, and control of the tender works.