We are a company specializing in brand consultancy & management in domestic and international markets with experience over 25 years in IT, Telecom, Retail, Manufacturing and Services industries.

We are dedicated to bringing parties together for brand recognition and market penetration.
We provide outsourced services, consultancy, interim management and customized trainings dedicated for company success.
Main business areas ;
1. Consultancy services ( working as an agent for global brands )
2. Food supplier
3. Direct marketing

İstanbul, Turkey.

İstanbul, Turkey

Leading and driving the business for the company
Implementing the sales and marketing strategy for Turkey,Hungary,Romania & Balkan
Identifying new business opportunities
Being ultimately responsible for the successful delivery of the revenue budgets
Design of overall brand strategy in the region following divisional guidelines
Preparation and implementation of budget and 2-year plan, country strategy, business plan and business management in compliance with group and brand guidelines
Development of portfolio and investment plan
Compile market general data and trends and defines marketing and sales strategy for both distribution channels (Retail and Direct selling)
Defines product mix, promotion plan, pricing policy, media planning and ensures overall multi channel consistency.
Designs promotional plans for retail distribution channels in accordance with general Brand guidelines and local requirements if needed.
Ensures proper expension of outlets network ( retail) , and negotiate rental conditions of point of sales with strategic partners.
Aware permanently about key figures/ ratio
Validates report sent to central headquarters
Actively participates in the planning and formulation of long and short term marketing strategies for the Country.
Prepares budgets and forecasts and monitors product consumption in the Country to ensure that they correspond to the budget and forecasts.
Leads the Investigation of all commercial and marketing related claims in the country.
Represents firm at various Country exhibitions, meetings, conferences and seminars.

İstanbul, Turkey

• Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
• Reports both to the Chief Executive Officer/President & GM
• Analyze sales statistics to determine business growth potential.
• Establishes performance goals for all sales department employees, and monitors performance on a continual basis.
• Oversees all hiring, training and firing of personnel involved in Sales and Marketing.
• Develops, or participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company.
• Directs department(s) to achieve objectives established in the Company’s Strategic Plan.
• Coordinates sales operations with all other departments/divisions of the Company.
• Develops and/or maintains and improves business relations with all customers of the Company.
• Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business for the Company.
• Directly manage major and critical developing client accounts, and coordinate the management of all other accounts.
• Work with department managers and corporate staff to develop mid & long term plans fort he company.

• Business goal setting: quota, profit, discount, min ARU, market share,
• Produced a 8 ppt increase in market share in South Africa from 41,2% to 49,1% on AIO, minimize the grey flow across the region, especially between ME & Africa. Quota overachievement on Ink in Biz within MEMA.
• Met all quarterly sales targets within year-on-year budgets
• Successfully established relationships with new accounts in multi-region territory.
• Management of consumer IPG business: direct interaction with sales force, channel partners and country Product Manager,
• Financial forecast process: EMEA Revenue and discount,
• Business management: drive country business and investment planning and execution,
• Business management: deal exceptions, business optimization, revenue commitment, grey marketing mitigation, order management.
• Product management support: End of life and allocation process, competitive pricing, derivative execution, line-up planning.

Stuttgart Area, Germany

• Responsible for maximizing Supplies Revenue, market share and TCE in overall consumer space (country view)
• Deploy Supplies strategy, objectives and programs in key strategic Retail accounts through professional partner account management
• Met all quarterly sales targets within year-on-year budgets
• Increased sales volume by a significant 200% in Retail – total increase in turnover in excess $23 million – turned this failing business around to a very profitable concern.
• Increased finance income (volume) from 90k $ to over 1.200k $ for media products.
• Deploy local merchandizing, category management and POS strategy across all RTM
• Manage external service providers/agencies/extended sales force
• People management ( +10 )
• Carry country budget responsibility for RBS and RDF funds (dedicated to Trade activities)
• Ensure holistic business performance management using Consumer Supplies Scorecard
• Responsible for country demand generation planning & execution (long & short term) for all products.
• Understand customer insight, context (macro environment), competition, channels, markets & buyer behavior evolution. Document, verify and improve insights to institutionalize a closed learning loop.
• Led local planning process of yearly country GTMU plan and contribute to Consumer Segment Plan.
• Accountable for core local DG programs definition and management (end-to-end), including budget management

Sales – Finance – Marketing management of my own IT company.

İstanbul, Turkey

Managing retail channel. Design and implementation of marketing plan and strategies. Price and product positioning. Composing operational procedures of retail channel. Met all quarterly sales targets within year-on-year budgets. Managing sales and merchandiser team. Planning channel activities. Planning and following up marketing budget of channel. Controlling accounts credits. Analysis of profit margins. Rapidly achieved goals and refocused to resolve challenging sales and personnel issues.People management(+15 ).

İstanbul, Turkey

Execute direct and channel partner sales models. Market monitoring and evaluation of competitive market developments and benchmarking. Analysis the market and competition to create plans and actions to achieve sales & marketing plan. Create new sales strategies according to market share studies. Creating and executing brand strategies.

İstanbul, Turkey

Stock order management and pricing. Product purchasing & import. Logistic management.
Developed purchasing agreements and contracts. Orchestrated plant-wide inventory planning meetings. Negotiated purchase orders for all production materials. Negotiated pricing of annual purchases.

İstanbul, Turkey.

İstanbul, Turkey