Presenting sales results to The Executive Committee Meeting on a quarterly and annual basis every week.
- Establishes and maintains relationships with industry influencers and key strategic partners.
- Represents company at trade association meetings to promote product and Speaking at conferences and events about the company’s products and services.
- Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
- Overseeing performance management of under-performing sales staff

Managing domestic and international sales worldwide through important foreign distributors.

Establishing new marketing and communication strategies.

Covering distribution channels to the wholesale, retail, on-trade, off-trade