Everything You Need in Business English

The solution has been developed by three international content experts. Paul D. Bernhart is a British professor of English, Kelly Nielsen is an American professor of ELT (English Language Teaching). Yusuf baydal is a bilingual academic in both English and Turkish, whose expertise extends to instructional and e-learning design. The most crucial business skills have been identified and after a thorough analysis of several hundred literature.

There has been a needs analysis both globally and locally regarding the never-changing and established business skills. Several focus groups were formed to test both the layout and instructional design approach of the integrated consultancy solution: face-to-face, online synchronous, online asynchronous, and the book.

In terms of the future of business oriented and communicative language skills, integrated and eclectic approaches in which every element is used meaningfully and coherently to provide the desired outcome.